Kickstarter campaigns have grown more popular to raise funding for business ideas that are perhaps somewhat off the beaten path but have a devote folllowing. Similar to raising capital from other sources, a successful campaign has to convince the investor of some key elements of your endeavor:
- The significance of the project
- The market
- Your creative approach to address the opportunity
- Your ability to execute
- The return on the investment.
We liked Sam Van Aken's social-environmental campaign to create public orchards with native and heirloom species. Sam convinced over 150 backers and exceeded his campaign goal ahead of time!
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