The SCORE Workshop for August focused on covering the nuts and bolts of advertising your business in Santa Barbara.

Topics included:

  • What should be the size of your ad budget? 
  • What are the characteristics of your audience? 
  • How can you reach them most effectively and economically? 
  • What are the most popular Santa Barbara media outlets? 
  • What are the best media for demonstrable products? 
  • How do you know when you need free-lance or advertising agency assistance? 
  • How do you tell what advertising is working, and what isn’t? 
  • Reach & Frequency, ratings, impressions, traffic counts. What does it all mean? 
  • Does your message set you apart from competition?

The presentations are available below:

Learn how to Advertise and Promote your Business in Santa Barbara