The SCORE Workshop for August focused on covering the nuts and bolts of advertising your business in Santa Barbara.
- What should be the size of your ad budget?
- What are the characteristics of your audience?
- How can you reach them most effectively and economically?
- What are the most popular Santa Barbara media outlets?
- What are the best media for demonstrable products?
- How do you know when you need free-lance or advertising agency assistance?
- How do you tell what advertising is working, and what isn’t?
- Reach & Frequency, ratings, impressions, traffic counts. What does it all mean?
- Does your message set you apart from competition?
The presentations are available below: