Martha Stewart beat Coca-Cola to the punch: news broke today that she partnered with Canadian marijuana company Canopy Growth to create hemp-derived CBD products. CBD is the non-psychoactive part of the cannabis sativa plant, but many claim it has therapeutic benefits. We've covered it in these notes as a big opportunity for companies to diversify their product offerings now that it's legal from the Farm Bill passing last December. The two examples we've given is Coca-Cola and alcohol companies to develop CBD beverages as the growth in usage for sugary drinks and liquor continue to slow.
You can read all the details about the partnership and human/animal products they plan to develop here on CNBC.