SCORE Counselor Sheldon Goldman made a presentation at this months Independent Automotive Profession (IAP) Association meeting this month at Mulligan's Cafe. His topic focused on sales.

He focused on 3 areas:

  • Increase the number of customers
  • Increase frequency of Repurchase
  • Increase the average value of the transaction

He also discussed that reducing attrition should be part of every company

strategy, but it is almost universally neglected.

Please see the presentation here

Three Ways to Increase Your Sales and Grow Your Business