A recording of a webinar held by SCORE Santa Barbara on January 4, 2022.
Amazon (Increasing Your Sales) - Marketing and Ad Campaigns Recorded Webinar
Recorded Webinar
(online)
“As of mid-2020, Amazon controlled nearly 40% of American e-commerce, and data from 2018 suggests that it may control as much as 94% in certain categories, like cosmetics and batteries.”
When you start off selling on Amazon, you have to advertise to generate “sales velocity”. As your Product listing matures, you still have to advertise , but at a lower % of Sales to maintain your momentum.
In this workshop we will discuss the basics as it relates to how to setup your own Amazon Marketing and Ad Campaigns.
The topics covered include:
Product Page - Marketing Options
Marketing Programs
Ad Campaigns
Key Metrics
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