Digital Marketing Recorded Webinar: Email Marketing Essentials - Basics to Advanced July 8, 2021
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Research says that for every $1 spent on e-mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You will learn:

  • The 5 C’s of E-Mail Marketing Basics

  • How to create a content calendar with a complimentary digital version sent to all students 

  • How to pick the E-Mail platform right for your business

  • Best times and days to send E-Mail

  • Why List Segmentation is important (case study provided)

  • Basic Automations

  • How to create E-Mail graphics using Canva

  • How to set up Google analytic tracking links

  • A/B Testing Tips

 

Digital Marketing Recorded Webinar: Email Marketing Essentials - Basics to Advanced