How to E-Mail Market in Times of a Business Downturn April 23, 2020, 4:00pm PDT April 23, 2020, 4:00pm PDT
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E-Mail marketing is an essential tool to keep your customers informed, get them ready to engage and to help stage your business recovery from a downturn. 

To generate positive outcomes, your business has to reach the right customers with targeted campaigns. If you feel your E-Mail efforts did pay off in the past or are unsure about how to adjust your E-Mail approach to the current business climate, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

Topics we cover in this webinar:

  • The Normal and the need to market now!
  • Email marketing statistics and payback analysis
  • Defining your message
  • Defining your target audience
  • Building mailing lists
  • Creating content & Testing Tips
  • Marketing strategies and analytics
  • Creating a plan and the need to stick to it
  • Automation basics
  • Digital tools

About the Presenter(s)

 Patty  Ross

Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal...

California Wine Marketing
How to E-Mail Market in Times of a Business Downturn