How to E-Mail Market in Times of a Business Downturn April 23, 2020, 4:00pm PDT April 23, 2020, 4:00pm PDT
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E-Mail marketing is an essential tool to keep your customers informed, get them ready to engage and to help stage your business recovery from a downturn. 

To generate positive outcomes, your business has to reach the right customers with targeted campaigns. If you feel your E-Mail efforts did pay off in the past or are unsure about how to adjust your E-Mail approach to the current business climate, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

Topics we cover in this webinar:

  • The Normal and the need to market now!
  • Email marketing statistics and payback analysis
  • Defining your message
  • Defining your target audience
  • Building mailing lists
  • Creating content & Testing Tips
  • Marketing strategies and analytics
  • Creating a plan and the need to stick to it
  • Automation basics
  • Digital tools

About the Presenter(s)

 Patty  Ross

Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

California Wine Marketing
How to E-Mail Market in Times of a Business Downturn