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E-Mail marketing is an essential tool to keep your customers informed, get them ready to engage and to help stage your business recovery from a downturn.
To generate positive outcomes, your business has to reach the right customers with targeted campaigns. If you feel your E-Mail efforts did pay off in the past or are unsure about how to adjust your E-Mail approach to the current business climate, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
Topics we cover in this webinar:
- The Normal and the need to market now!
- Email marketing statistics and payback analysis
- Defining your message
- Defining your target audience
- Building mailing lists
- Creating content & Testing Tips
- Marketing strategies and analytics
- Creating a plan and the need to stick to it
- Automation basics
- Digital tools