SANTA BARBARA Workshop: E-Mail Marketing - Basic and Advanced Tools to Create Effective Campaigns April 23, 2020, 4:00pm PDT April 23, 2020, 4:00pm PDT
351 Paseo Nuevo
2nd Floor
Santa Barbara, CA, 93101

Research says that for every $1 spent on e-mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You will learn:

  • The 5 C’s of E-Mail Marketing Basics
  • How to create a content calendar with a complimentary digital version sent to all students How to pick the E-Mail platform right for your business
  • Best times and days to send E-Mail
  • Why List Segmentation is important (case study provided)
  • Basic Automations
  • How to create E-Mail graphics using Canva
  • How to set up Google analytic tracking links
  • A/B Testing Tips

Download the Event Flyer

About the Presenter(s)

 Patty  Ross

Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

California Wine Marketing
Email Marketing