SANTA BARBARA Workshop: E-Mail Marketing - Basic and Advanced Tools to Create Effective Campaigns April 23, 2020, 4:00pm PDT April 23, 2020, 4:00pm PDT

California public health officials issued an updated policy on gatherings to protect public health and slow the spread of COVID-19. Due to the rapidly evolving situation, SCORE decided to temporarily not hold face-to-face chapter and client gatherings.


We are working to arrange for these meetings to be held as LIVE WEBINARS! We will keep you informed on the details and the registration process as soon as they are available. 


Feel free to reach out to your mentor for Tele-Counseling or SIGN UP HERE to receive 1:1 mentoring!  We appreciate your understanding!


Research says that for every $1 spent on e-mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You will learn:

  • The 5 C’s of E-Mail Marketing Basics
  • How to create a content calendar with a complimentary digital version sent to all students How to pick the E-Mail platform right for your business
  • Best times and days to send E-Mail
  • Why List Segmentation is important (case study provided)
  • Basic Automations
  • How to create E-Mail graphics using Canva
  • How to set up Google analytic tracking links
  • A/B Testing Tips

Registration Fee: only $30

Download the Event Flyer

About the Presenter(s)

 Patty  Ross

Patty, a native Californian, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

California Wine Marketing
Email Marketing