How I can help you

I am a B2B market development and growth strategist working with leaders and entrepreneurs in emerging and established technology-based companies. Have had high profile successes as a senior operating executive in US, Europe, and Japan with Siebel/Oracle, Compaq/HP, IRI, Saba, e2open, Information Resources. As founder of my company, Iris Advisors, we have partnered with Google, LinkedIn, Nest, Model N, Mitsubishi Electric, Flex + start-ups including Hitch.Works and

I work with companies seeking transitional or transformational growth using market and customer-based insights to ensure product-market fit and aligned execution. Specialities include market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.

I have deep experience working with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries: enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, clean tech, storage and networking, social media, talent management, and consumer tech software/hardware.

Areas of Expertise

  • Business Strategy & Planning
  • Business Operations
  • Technology & IT Services
  • Sales, Marketing & Public Relations

Industry Experience

  • Manufacturing & Industrial
  • Technical & Scientific Services
  • Professional & Business Services


University of California at Berkeley, BA, Psychology

Andrew Salzman

Communication Methods

  • Video