How I can help you
I am a B2B market development and growth strategist working with leaders and entrepreneurs in emerging and established technology-based companies. Have had high profile successes as a senior operating executive in US, Europe, and Japan with Siebel/Oracle, Compaq/HP, IRI, Saba, e2open, Information Resources. As founder of my company, Iris Advisors, we have partnered with Google, LinkedIn, Nest, Model N, Mitsubishi Electric, Flex + start-ups including Hitch.Works and Tacit.io. I work with companies seeking transitional or transformational growth using market and customer-based insights to ensure product-market fit and aligned execution. Specialities include market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation. I have deep experience working with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, Social Media across industries: enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, clean tech, storage and networking, social media, talent management, and consumer tech software/hardware.
Areas of Expertise
- Business Plans / Startup Assistance
- Marketing, Public Relations & Sales
- Professional, Scientific, & Technical Services