How I can help you
I can help business owners with digital marketing & communications strategies, product and business launches, and events production. I have been involved in large corporations as well as in startups, managing my own company for 7 years, so I understand the daily challenge of growing a new business and going through challenges that put your resilience and business skills to the test.
My experience, both as a corporate executive and entrepreneur, is strong in B2B (Industrial, automotive) as well as in B2C (consumer goods, fashion, wearables).
I started my career in the automotive industry, groundbreaking innovative marketing concepts and managing global events around the world for a leading European supplier. During my career at Valeo, I developed my skills and passion for launching innovations and elevating the company’s image through events, marketing, and branding.
After completing my Executive MBA at INSEAD in 2008, I decided it was time to start something of my own. My first foray into entrepreneurship was to create a brand of luxury insoles for high heels. For 7 years, my award-winning startup—Red Carpet Paris—took its niche market by storm, winning customers as prestigious as Fred Segal in Los Angeles and Galeries Lafayette in Paris, Dubai and Beijing. Red Carpet was also recognized in Oprah Magazine and lauded by celebrities like Sharon Stone.
Following my dream to live in the US, I moved to Los Angeles in 2015 and joined the Parrot group in Los Angeles. Thanks to my experience in selling innovative products and launching new businesses, I was leading Parrot's go-to-market strategy and branding for a new and exciting contribution to the tech and fashion industry: we+ar TRBL, the first flexible screen to be integrated into a garment.
Today, I am focused on helping innovative companies and start-ups on their journey to success through creative marketing strategies, go-to-market tactics, events production, and business coaching.
Areas of Expertise
- Business Strategy & Planning
- Sales, Marketing & Public Relations
- Arts, Entertainment & Recreation
- Manufacturing & Industrial
- Professional & Business Services
- Retail & Wholesale Trade
Executive MBA, INSEAD
Master of Arts in International Business, London Metropolitan University