A six part webinar series presented by SCORE Santa Barbara covering all aspects of digital marketing.

#1: Create a Marketing Plan

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BEFORE engaging on the Social Media or Marketing platforms develop a plan that ensures continuous engagement with your potential customers.


#2: Skyrocket your Brand

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  • Digital Marketing for beginners
  • Need for branding
  • Differences of the social media and email platforms – and payback examples
  • SEO, Ads, & Analytics 

#3: Instagram Marketing Essentials

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  • What type of customer / business this is good for
  • Effective engagement / messaging methods 
  • How to achieve conversions: build you contact lists, get people to buy
  • Tools and tried & tested methods

#4: Facebook Marketing Essentials

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  • What type of customer / business this is good for
  • Effective engagement / messaging methods 
  • How to achieve conversions: build you contact lists, get people to buy
  • Tools and tried & tested methods

#5: Email Marketing Essentials - Basics to Advanced

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  • Why E-Mail Marketing is so important to your business
  • Best times and days to send emails
  • Why List Segmentation is important (case study provided)
  • Basic Automations
  • How to set up google analytic tracking links

#6: Social Media DIY: Calendar, Create and Promote!

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Are you overwhelmed by what to post on social media and when? Don’t have the skills or staff to create your graphics and need an easy way to post? This is the class for you!