Recorded webinars presented by SCORE Santa Barbara covering starting or pivoting a business to eCommerce.

Amazon Stores: Marketing and Ad Campaigns

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Recorded on Thursday, December 17, 2020.

Part 2 of a 2-part-webinar series focused on approaches to managing Amazon marketing and ad campaigns.


Amazon Stores: Assessment, Implementation, and Store Management

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Recorded on Thursday, December 10, 2020.

Part 1 of a 2-part-webinar series focused on the basics of if and how to setup an Amazon store.


eCommerce: Operations

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Recorded on Wednesday, July 15, 2020.

Part 4 of a 4-part-webinar series focused on customer service, accounting, and inventory mangement.


eCommerce: Marketing

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Recorded on Wednesday, June 24, 2020.

Part 3 of a 4-part-webinar series focused on advertising (platform and budgeting), eMail marketing, and local search directories.


eCommerce: Optomization

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Recorded on Wednesday, June 10, 2020.

Part 2 of a 4-part-webinar series focused on competitive analysis, content and optimization, and key metrics.


eCommerce: Platform and Design

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Recorded on Wednesday, May 27, 2020.

Part 1 of a 4-part-webinar series focused on establishing basics (products, customers, and the competition), design aspects, and eCommerce platform requirements..


Pivot Your Business to E-Commerce Overview

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Recorded on Wednesday, April 15, 2020.

Strategies and tactics for getting a successful e-commerce business of the ground and turning a profit. 


View upcoming LIVE webinars presented by SCORE Santa Barbara covering support options for your business.